Senior Marketing Manager

National Commercial Bank seeks to hire a Senior Marketing Manager

Job Category:

Marketing

Preferred Degree:

Bachelors

Job Type:

Full Time

Job Country:

Jamaica

Job Location:

Kingston & St. Andrew

Number of Jobs:

1

Experience (Years):

4-6

Created:

07/30/2014

Job Description

• Develop and implement holistc and integrated strategies for the Group’s products and services, building on Group and Business strategies.
  
• Support the execution of marketing and communication activities within stipulated budget and timelines.
  
• Work in conjunction with the research and analytics team to optimize marketing strategies and spend to drive impact as well as adopt a framework for measuring and monitoring impact with marketing strategies.
  
• Ensure alignment and transparency of marketing strategies within the Marketing and Communications Unit and business lines served.
  
• Lead the execution of above the line media (traditional and non-traditional) campaigns in partnership with the Marketing Execution Officers.
  
• Maintain and develop positive relationships with the business line(s) that fall under the scope of responsibility.
  
• Analyze, develop and recommend customer segmentation approaches as well as participate in the subsequent development and implementation of appropriate marketing for the segments so defined.
  
• Monitor industry and other trends in the business and economic environment that may impact the organization’s objective, with a view to preparing appropriate marketing strategies that will give the Group a competitive edge.
  
• Research and recommend opportunities within the internal and external customer experience for greater association with the NCB Brand.

Job Qualifications

• Bachelor’s Degree Marketing, Business Administration, Mass Communication, Management Studies or related field.
  
•  A mnimum of five (5) years experience in the field of Marketing or Brand Management.  

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